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How did it all start?
It is always interesting to know how the company’s development begins! Let’s give the floor to the founder and inspirer of Jewelberry Glamping — Vitaly Yazvenko.
Hello!
My name is Vitaly Yazvenko. In 2006, I went for my first rafting trip on a mountain river in jeans, sport shoes, and with two blankets instead of a sleeping bag, but this was enough to make hiking an integral part of my life. Since 2008, I have started to arrange my own trips and take my friends with me. I also met my future wife in the taiga, but this is a story of its own.
Every year we tried to make hiking more comfortable and interesting. This is how the concept of unusual travels and the hashtag #уютноепутешествие appeared. We took Holi paints, fireworks, and battery-powered garlands on our trips to create a special comfort and unforgettable atmosphere, but we continued to sleep on mats in sleeping bags, and we wanted something more than a small tourist tent. In addition, many random people began to ask to go with us, and more and more often we met those who are not ready for classic hiking conditions, but really want to get somewhere far away from the usual and comfortable urban environment.
Thus, at start of summer 2017, the idea was born to order a large tent which was delivered to us rather quickly; we gathered friends on the next weekend and installed it in a clearing near the lake. It is from this moment that our glamping history may be counted. The tent was spacious and cozy; we replaced the mats with mattresses, and sleeping bags — with bed linen and warm blankets. We placed soft vanity stools and rugs inside, added garlands and candles, and it turned out to be an ideal home, cozy and comfortable. Having returned to civilization, we ordered several more the same tents on the same day. During the whole summer, we had been testing tents in different formats: from permanent camps to group author’s travels.

My favorite story happened at the end of the season. We were gathering a group for a weekend hike, and one girl refused to go at the last moment having chosen an option from other arrangers to the same place, but cheaper. As a result, both groups stood not far from each other. The guys had simple tents, and we had cozy tents. Tents with warm stoves decorated with flags and garlands attracted attention immediately in the cold October taiga. That girl came to meet me and said sadly: "I'd rather go with you." At that moment we realized for sure that we move in the right direction and make a really useful project for people.
All this time everything connected with hiking remained a hobby for me. The main business is a small IT company STARTLAB which works out software, launches, and develops startups and businesses. It happened that our entire team had the same basic life principles and values. In 2018, it was decided to develop a tourist destination. For this purpose, the company attracted investment for development of the "smart glampings" project, the company "CampingPark" was founded, the trademark Jewelberry™ was registered, and the domain www.jb.camp was purchased.

We spent all the year of 2018 searching for land and trying to launch a glamping park in Primorye, but we did not succeed for various reasons. Therefore, at the beginning of 2019, it was decided to launch the project abroad.

Having analyzed 30 countries by 15 different significant indicators, we chose Georgia for the first park. For example, with the same land value the tourist flow in Primorye is 800 thousand people per year, and in Georgia — 9.3 million (for 2019).
In April 2019, we had a live meeting with Georgia. We traveled almost the entire country searching for land and partners, and in June we started preparing for construction and resolved legal issues. In August, we started the construction which has almost come to an end at the moment.
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