According to Interbrand, the authors of world-famous trade names are distributed as follows in the top 100 global brands for 2015:

• one name was invented by a Professor of Philology (Xerox);
• one was offered by professionals from an agency (BlackBerry);
• 98 were invented by entrepreneurs as well as their friends or colleagues.

Therefore, we decided not to use the services of an agency and first decided to act in the mode: "I'll name the company "Apple" if you will not offer me a better name by 5 o'clock." © Steve Jobs.

But everything was harder, and we have generated 63 variants of the name in a couple of weeks. These were associations arose in our heads about the future business. We looked for associations that we liked, that fit the meaning, that suddenly came into mind, or that could be useful. We understand at what market we are, who our competitors are, and who our future customers are. In addition, we do not want to stop only at glamping; it is quite possible that we will launch our own line of hiking clothing, equipment, and accessories.

Finally, we have chosen the name "Jewelberry" with options of the so-called description:

Firstly, the name reflects the appearance of the domes which look from above like pearls scattered on the land surface, and secondly, it gives a luxury to the brand because we focus on the quality service, attention, and care of our future customers.

It is quite possible that it will be easier for customers to shorten the name of Jewelberry to JBerry or JB; the time will show, so we chose the domain for the site in the simplest version: www.jb.camp. And of course, hashtags for social networks #jbglamping #jewelberryglamping.