According to Interbrand, the authors of world-famous trade names are distributed as follows in the top 100 global brands for 2015:
- one name was invented by a Professor of Philology (Xerox);
- one was offered by professionals from an agency (BlackBerry);
- 98 were invented by entrepreneurs as well as their friends or colleagues.
Therefore, we decided not to use the services of an agency and first decided to act in the mode: "I'll name the company "Apple" if you will not offer me a better name by 5 o'clock."
© Steve Jobs.