BLOG
About the Jewelberry brand
In our opinion, the name of the company is a very important stage on the way to the future brand, and it is better to do naming by yourself. Statistics prove that entrepreneurs themselves are successfully engaged in naming in business.
According to Interbrand, the authors of world-famous trade names are distributed as follows in the top 100 global brands for 2015:
  • one name was invented by a Professor of Philology (Xerox);
  • one was offered by professionals from an agency (BlackBerry);
  • 98 were invented by entrepreneurs as well as their friends or colleagues.

    Therefore, we decided not to use the services of an agency and first decided to act in the mode: "I'll name the company "Apple" if you will not offer me a better name by 5 o'clock." © Steve Jobs.
    But everything was harder, and we have generated 63 variants of the name in a couple of weeks. These were associations arose in our heads about the future business. We looked for associations that we liked, that fit the meaning, that suddenly came into mind, or that could be useful. We understand at what market we are, who our competitors are, and who our future customers are. In addition, we do not want to stop only at glamping; it is quite possible that we will launch our own line of hiking clothing, equipment, and accessories.

    Finally, we have chosen the name "Jewelberry" with options of the so-called description:
    Jewelberry
    as a united brand of all our services and products
    Jewelberry
    Glamping
    for all the network of glampings
    Jewelberry
    Glamping Hotel Georgia
    for designation of the country of the glamping location
    The name "Jewelberry" is translated
    as "crown jewel", "precious berry".

    Firstly, the name reflects the appearance of the domes which look from above like pearls scattered on the land surface, and secondly, it gives a luxury to the brand because we focus on the quality service, attention, and care of our future customers.

    Interior of the geodesic dome 50 m2
    It is quite possible that it will be easier for customers to shorten the name of Jewelberry to JBerry or JB; the time will show, so we chose the domain for the site in the simplest version: www.jb.camp. And of course, hashtags for social networks #jbglamping #jewelberryglamping.
    Subscribe for news
    of Jewelberry Glamping network
    We’re going to talk about glamping promotions and discounts.
    Sign up to be the first to know our news!
    Subscribe for news
    of Jewelberry Glamping network
    We’re going to talk about glamping promotions and discounts.
    Sign up to be the first to know our news!
    Write to us
    By clicking on the "Send" button, you consent to the processing of personal data and agree to the privacy policy
    OUR BLOG
    We write about glamping
    and plans for development
    OUR BLOG
    We write about glamping and plans for development
    Contacts
    If you want to invest in the Jewelberry glamping network, or if you have questions and proposals, please, write to us.
    • LLС Camping Park Vladivostok

    Sign up to the news
    • LLС Camping Park Vladivostok
    Sign up to the news
    By continuing to use our site, you accept the privacy policy and consent to the processing of cookies, which ensure the quick and convenient operation of the site.
    ACCEPT
    Close